According to the BBC News Web site, James has been pitching ideas to EPL clubs and the FA. One of those ideas is adding a public transportation pass to game tickets to cut down on the amount of traffic going and leaving matches.
"I'd like rewards for teams that were environmentally friendly. Why not introduce initiatives to qualify for Europe through environmental friendliness rather than friendliness on the field," James said.
The Portsmouth star, himself, is setting a good example as to how other players can make lifestyle changes and, ultimately, a difference toward cleaning the planet. He said he is in the process of converting his Chrysler to run on biodiesel. Read more of James' ideas and the entire BBC article.